Kufotokozera
Mbiri Yaumwini Yogulitsa Malo Dr. Hubert Rampersad [email protected] | www.realtorsamerica.wordpress.com Msika wanyumba udayenda bwino chaka chathachi ndipo akuyembekezeka kupitiliza kuchita bwino m'zaka zikubwerazi, akatswiri ambiri amavomereza. Komabe, m'malo atsopanowa a nyumba, pali zinthu zambiri zomwe zikubwera zomwe ogula nyumba ndi akatswiri omanga nyumba ayenera kukumbukira. Chimodzi mwazinthu zofunika kwambiri ndizomwe zimachitika ndikuyika chizindikiro chamunthu munthawi yapa media media. Monga tanena kale, 70% ya chipambano cha ochita malonda atha kukhala chifukwa cha luso lake lodziwika bwino komanso luso lowonetsera, poyerekeza ndi 30% yobwera chifukwa cha chidziwitso chake chaukadaulo. Chifukwa chake, ogulitsa nyumba omwe ali ndi luso la anthu amphamvu amatha kukopa makasitomala ambiri ndikugulitsa zambiri kuposa omwe amangodziwa za Microsoft Office, kapangidwe kantchito, mindandanda, kuyendera, kuwunika, ndi zina. kuyika chizindikiro pamsika wamasiku ano. Kwa ogulitsa nyumba ndi mabizinesi, kuyika chizindikiro kwamunthu ndikofunikira kuti pakhale bizinesi yolimba komanso yotheka. Monga wogulitsa nyumba, muyenera kuyembekezera zakukula kwa nyumba zatsopano pomanga chizindikiro champhamvu chaumwini. Kumbukirani, zosankha zambiri zogula zimatengera kudalira, chidaliro komanso momwe anthu amalumikizirana ndi chinthu, ntchito, kapena munthu. Ndi ubale wodalirika womwe umawerengedwa, womwe nthawi zambiri umawoneka wofunika kwambiri kuposa momwe umagwira ntchito. Izi zonse ndi za branding. Chizindikiro ndi chiyembekezo, chithunzi ndi malingaliro omwe amapanga m'maganizo mwa ena akaona kapena kumva dzina, malonda kapena logo. Microsoft, Nike, Toyota, Volvo, ndi Coca-Cola amatiuza momwe amafunira ena kuti aziwonera malonda awo. Makampani/Makampaniwa amalankhula zomwe akufuna kuti malingaliro athu ndi zomwe tikuyembekezera pazinthu zawo zikhale. Kuchepetsa mtengo wotsatsa komanso kukulitsa kuwonekera kwa msika ndi malo omwe akatswiri ogulitsa nyumba amatha kuchita bwino kwambiri. Akatswiri odziwa zamalonda amamvetsetsa zomwe ogula, ogulitsa ndi osunga ndalama amafuna ndi chifukwa chiyani- ndipo angakhalenso akatswiri pa luso lapafupi - koma chomwe chimalekanitsa omwe ali pamutu wa paketi ndikukhala katswiri wa momwe angafikire kumeneko. Pamsika wamakono wamakono, kumene mphamvu zasintha momveka bwino kwa ogula, kukhala 'opezeka' ndi kupezeka kwa onse omwe angathe komanso makasitomala amakono ndizofunikira kwambiri. Kutsatsa ndikofunikira kwambiri kuposa kutsatsa ndi kugulitsa. Pali kusiyana pakati pa ntchito zitatu izi: Kutsatsa kukuwonetsa, kugulitsa ndikukhutiritsa ndipo kuyika chizindikiro kumakhudza. Kupanga chizindikiro kumakhudza kupanga chizindikiritso cha mtundu chomwe chimagwirizanitsa malingaliro, malingaliro, ndi malingaliro ena ndi chidziwitsocho. Kutsatsa kumachitika musanagule ndi kugulitsa. Popanda chizindikiro cholimba, malonda ndi osagwira ntchito ndipo kugulitsa kuli ngati kumenya mutu pakhoma la kukana malonda. Chifukwa chake musataye nthawi ndi ndalama zanu zonse pakutsatsa ndi kugulitsa posakulitsa mtundu wanu. Za .... werengani mowonjezera http://tiny.cc/lic4fy -------------------------------- ------------------------------------------------- ------------------------Dr. Hubert Rampersad ndi Coach wodziwika wa Personal Real Estate Brand. Iye ndi amene anayambitsa Realty ku America ku Florida ndi mlembi wa buku logulitsidwa kwambiri "Authentic Personal Branding for Real Estate Agents" (IUF University Press, 2017) .Nkhaniyi ikuchokera m'buku latsopanoli. Atha kufikiridwa pa [email protected] ndi www.realtorsamerica.wordpress.com